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MARKETING
Brittain Resorts & Hotels is structured much differently than most management companies in that we utilize what amounts to an in-house marketing firm. Developed and structured with an unrivaled team of seasoned professionals within all facets of hospitality marketing, we are the industry leader in branding, database marketing, public relations, digital advertising, social engagement, content creation, and even traditional ad campaigns – all with the goal of converting the ever-evolving online shopper into a loyal guest.
Digital Media
Management
- Multi Device Web Development and Management
- Robust Content Management Platform
- Advanced Central Reservation System (CRS) – Dynamic User Experience Booking Engine and Third-Party Distribution Software
- Search Engine Optimization (SEO) – Relevant Keyword Analysis and Structured Data Markup for High Ranking Organic Listings
- Pay Per Click (PPC) – Daily Bid Management for Featured Google/Bing Ads Optimized for Highest Possible ROI
- Metasearch Management on Rate Aggregation Portals
- Analytics – Google Predictive Metrics
- Automated Weekly/Monthly KPI Reports
Database
Management
- Advanced CDP – Customer Data Platform
- Lead Generation Email Acquisition Campaigns
- Dynamic Weekly/Monthly Email Marketing Strategies
- Conversion Driven Autoresponders – Online Travel Agent (OTA) Engagement, Upsells, Abandonment Recovery, Ancillary Sales
- Multi-Channel Consumer Profile Building
- Database Maintenance, Segmentation and Hygiene
- Data Governance and Geographic Regulation Oversight
Social Media
Management
- Social Channel Management – Facebook, TikTok, Instagram and YouTube, etc.
- Analytic Driven Social Campaign Posting Strategy
- Sophisticated Social Management Software
- Online Reputation Management and Response Strategies
- Internal Content Generation – Copy, Videos and Photos
- ROI and Conversion Driven Paid Social Advertising
- Consumer Engagement Flip.To Program
- Influencer and Media Partnerships
Design / Brand
Management
- DAM – Digital Asset Management
- Media Collaboration Portal
- Graphic Design and Campaign Creative Suites
- In-House Drone, Videography and Photography
- Logo, Brand Colors and Typography Development
- Customized Resort Store for Collateral and Signage
- Brand Guidelines and Media Kit Management
Data & Analytics
Management
- Personalized Analytics Dashboard
- Monthly Reporting Scorecard
- GA4 – Google Predictive Metrics
- Analytics-Driven Budgeting
- Market/Portfolio Level Benchmarking
- Brittain Analytics Dashboard 2.0
- Augmented Analytics AI and Machine Learning
- Bigquery – Cloud Data Aggregation
- Data Democratization – Intelligence Insight
- Automated Weekly/Monthly KPI Reports
- Data Governance and Regulation
Management
Services
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