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At Brittain Resorts & Hotels, we recognize the unique dynamic that drives success within Marriott-branded hotels: Marriott provides the tools, systems, brands, and standards, while franchisees focus on running great hotels. This synergy requires both a clear understanding of corporate expectations and the operational expertise to execute them effectively.
As the hospitality landscape evolves, Marriott has identified key challenges, including labor and talent dynamics, competitive pressures, and the transformative role of technology. Staying ahead of these shifts is critical, and Brittain Resorts & Hotels aligns seamlessly with Marriott’s forward-thinking strategies.
Our dedication to staying current with Marriott’s evolving priorities was demonstrated by our participation in Marriott International’s exclusive Executive Workshop at their headquarters in Bethesda, Maryland. This two-day event featured keynote addresses from hospitality visionaries such as David Marriott, Chairman of the Board, and Liam Brown, Group President, U.S. & Canada, who provided insights into the future of Marriott hotels and the operational priorities for franchisees.
Marriott’s New Digital Retail Experience
Marriott is overhauling its technology stack to remain at the forefront of innovation. This evolution is guided by a threefold approach:
- Introducing new digital retail capabilities to streamline the customer experience, including easier search, room attribute pricing, non-room product sales, and flexible payment options.
- Retiring legacy systems such as their Central Reservations, Property Management, and Loyalty platforms.
- Modernizing Marriott’s technology ecosystem with a cutting-edge, cloud-based travel innovation platform that enhances data integration, reporting, and scalability.
Benefits For Owners:
- Expanded room attribute merchandising and sales opportunities.
- Increased upsell capabilities and automated no-show fee recovery.
- Enhanced data integration and reporting tools for better decision-making.
Benefits For Guests:
- Seamless automated upgrades and real-time Bonvoy point accrual.
- Personalized room features and loyalty benefits are embedded within reservations.
- Streamlined payment options for a hassle-free stay.
Why Choose Brittain Resorts & Hotels?
Brittain Resorts & Hotels is uniquely equipped to manage Marriott-branded properties, offering unmatched expertise and results-driven performance. Here’s why we’re the preferred choice for Marriott owners:
- Proven Track Record: Our experience building and managing Marriott brands ensures operational excellence and financial success for your property.
- Certified Expertise: Our corporate executives are certified in Marriott’s Executive Excellence Program, including the Above Property Immersion program and Top Line Coaching program.
- Revenue Management Mastery: Our dedicated revenue management team is Marriott One Yield-certified, enabling us to optimize revenue streams and drive performance.
- PMS Transition Expertise: Proficient in Marriott’s move to the new Agilysys Property Management System (PMS), already implemented at over 15 Brittain Resorts & Hotels properties.
Our ability to stay current with Marriott’s corporate strategies and innovations, combined with our commitment to maximizing property performance, makes Brittain Resorts & Hotels the ideal partner for Marriott hotel owners. From adopting the latest technology to delivering exceptional guest experiences, we provide the expertise and dedication your property deserves.
Reach out to us today to learn more about how Brittain Resorts & Hotels can elevate your Marriott property to new heights of success.
Brittain Resorts & Hotels (BRH) is a full-service hospitality management company providing multi-layered expertise in all disciplines of hotel and resort operations. Since 1943, BRH has been enriching the lives of its team members, guests, partners, and the communities they serve by providing exceptional guest experiences, a supportive work environment, and superior returns. With over 4,700+ rooms, suites, and condos in the portfolio, the company currently operates 30+ hotels and resorts and 45+ restaurants & bars within the United States.
Media Contact:
Patrick Norton
Chief Marketing Officer
Phone: (843) 282-7359
[email protected]